Fast food chain McDonald's has started offering fresh beef in burgers sold at its US restaurants.
McDonald's is looking to improve food quality and ward off competition from premium burger chains. Burgers containing fresh beef will be sold at most of the chain's 14, US restaurants by the end of June.
McDonald's UK said that its beef patties were still cooked from frozen in its restaurants using "a process perfected escoorts decades". The move to fresh beef is part of bigger changes at McDonald's, as new competitors, including burger chains such as Shake Shack, become a bigger part of the fast-food market, using fresh ingredients to differentiate themselves.
As part of its turnaround efforts in recent years, McDonald's has tweaked pricing and added to its menu. It has escortw ditched ingredients such as high fructose corn syrup in a bid to appeal to health-conscious customers. The firm has been testing the appetite for burgers made from fresh beef for about a year.
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The premium quarter pounder and other offerings are now available at about 3, McDonald's restaurants in the US, including in Miami, Orlando and Nashville. Over the Seeking drama free ltr 50 central ct 50 month, fresh beef burgers will become available at restaurants in Los Angeles, Houston and San Francisco.
McDonald's US president Chris Kempczinski said that offering fresh beef was eodovre most ificant change to the restaurant chain's menu since it started offering all-day breakfast in And so we just had to spend a lot of time really making sure that as we were cooking only when someone ordered, we'd figured out a way to do it that wasn't going to slow down service georgr said Mr Kempczinski.
Britain needs to go on a diet, says top health official. McDonald's aims for fully recycled packaging by How the 'better burger' is taking over the world. Need for speed.
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These products are sold alongside existing burgers made using frozen meat. To georgf service speedy, McDonald's had to make changes to its suppliers and kitchen crews.
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Related Topics. Restaurants McDonald's Fast food.
More on this story. Published 6 March Published 16 January
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